In this keynote, EDRMedeso CEO Jani Ojala will challenge industrial leaders to look beyond engineering excellence and ask what it really takes to compete globally.

The keynote explores how digital engineering, simulation and AI can help you accelerate time-to-market, reduce uncertainty, and build the confidence to compete beyond your home market. In a market shaped by speed, uncertainty and rapid technological change, inaction is not neutral; it is decline. Every journey starts differently, but it must start now: companies need clarity on their next step, not a perfect long-term strategy.

The focus is not on technology hype, but on the first real steps your team can take to turn engineering pains into international competitiveness and business gains.

Speaker: Jani Ojala, CEO, EDRMedeso