The keynote explores why great products don’t always win internationally and how information bottlenecks can slow down go-to-market in manufacturing. We will look at how fragmented product data, digital assets and manual workflows make localization, dealer collaboration, and multichannel publishing increasingly difficult as companies expand into new markets. We will show how connected data can create a single source of truth, reduce manual work, and help manufacturers launch products faster across markets.

Speakers: Joni Heinonen ja Johannes Heimtun, Mediasignal Group