Hello there. I work in the field of regional vitality and investment promotion. My role focuses on supporting business growth, attracting new investments to the region, and promoting Lappeenranta as an attractive location for companies. I collaborate with companies and stakeholders to identify development opportunities, tailor site visits, and communicate the region's strengths in energy, industry, talent, and quality of life.

I have years of experience in business consulting for startups and SMEs, including topics such as business planning, financing, productization, marketing, sales, and competitive analysis. My background includes over six years as an entrepreneur and several years in the marketing field.

I am passionate about helping businesses grow and succeed. I’m especially interested in how data, foresight, and behavioral insights can support smarter decision-making. I hold a Master’s degree in Economics and a Bachelor’s degree in Information Management, with strong skills in marketing communications, digital channels, and strategic messaging. My aim is to use my expertise to strengthen regional vitality and build a sustainable, competitive future.